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Client → Cranky's

Cranky's

Burgers, fried chicken and a mascot with a temper: a brand built on Mr. Cranky and a checkerboard.

What we did

Year
2026
Type
SF Pro Condensed Heavy + Gardez XBold Italic
Cranky's packaging: a burger box, a cup, a checkerboard wrapper and sauce sachets

Cranky's serves burgers and fried chicken, so it got a mascot with an attitude: Mr. Cranky, a grumpy cat mid-bite.

He leads the identity, with a script wordmark in cream on orange and a checkerboard that wraps everything from the burger to the box. SF Pro Condensed Heavy takes the headlines; Gardez XBold Italic does the specials.

The brand

Cranky's script wordmark in cream on orange
“Meet Mr. Cranky”: a grumpy cat biting into a burger
Typefaces: SF Pro Condensed Heavy for headings, Gardez XBold Italic for specials
Checkerboard pattern in orange and cream
Cranky's packaging: a burger box, a cup, a checkerboard wrapper and sauce sachets
A burger in the checkerboard wrap, sealed with Mr. Cranky

Ads & results

The ads that ran.

“Hard to resist!” post with a burger and a drumstick
Close-up of glazed fried chicken

Next up →

Mukka Coffee Roasters

Mukka Coffee Roasters

The Offer

We've got an offer you can't refuse

A 30 minute strategy call where we understand your vision and discuss how we can bring it to life! No strings attached.

I'm in!I'm soo in!

There is no “No” button. We looked.