Client → British American Tobacco
Northern Blazers
A corporate rebrand for BAT's northern cluster: a phoenix mark and five values for a new era.
What we did
- Type
- Nevada
Northern Blazers is the northern cluster of British American Tobacco, and it was stepping into a new era. The rebrand had to say so.
We gave it a phoenix: a mark about renewal, rising inside a circle with a star above it, and a line to live by: "Believe in possible". The system had to carry five values. Three were already there (thoughtful, passionate and uncompromising) and two were new (transformative and ambitious).
Set in Nevada, broad and steady, it runs from screens to stationery. Big organisation, clear brief, no room for vague. Our kind of project.
The brand
Brand boards
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